Mission & Vision


Our mission is to provide modern consumers with natural milk-based products that create inspiration, confidence and well-being.

Your wishes and requirements as a consumer of dairy products are important to us. When you buy any Chopra Product, we wish to give you a sense of well-Being by offering you environment friendly, high quality dairy products produced where food is second to none.


Our vision is to be the leading dairy company in India through considerable value creation and active market leadership.

To achieve this objective, we are committed to creating added value and demonstrating pro-active market leadership. Being market leader means a strong negotiating position. We wish to be the most attractive dairy company for our owners and employees and for our customers and suppliers.

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